The Student Chapter of the American Marketing Association (AMA) received a silver trophy for its achievement in marketing at the 33rd Annual AMA’s International Collegiate Conference held in New Orleans from March 24-26.
“I am so proud of this group because it is an entirely new Board who established a very ambitious agenda for entering all these competitions and then did extraordinarily well,” said Professor Ted Clark (Business), the chapter’s adviser.
More than 1,300 students and 200 faculty advisers from chapters across the United States, Canada, Puerto Rico and Hawaii attended this year’s conference.
New Paltz students succeeded across a spectrum of sections. The most prestigious competition was the Annual Strategic Marketing Plan and Report competition for which students submitted a 10-page document of the chapter’s plans for student development, community service, fundraising, membership, communications and chapter operations and a 20-page report of the chapter’s accomplishments.
Out of 150 colleges, New Paltz placed in the “Elite 8” for the second year in a row, earning its highest total point average ever–91.38 out of 100. New Paltz also earned the highest score of all New York state colleges and was the second smallest school to place in the top 16.
Of the 64 chapters that entered the Web site competition, New Paltz took third place and, of the 60 chapters participating in the Nintendo Case competition, New Paltz received honorable mention. This was the first time the chapter competed in these two categories.
In addition, New Paltz took third place in the AMASAVESLIVES competition, which created awareness of the need for organ donations using social media. They received a scholarship for $350.
Dean Hadi Salavitabar of the School of Business said, “the AMA’s success is an example of the quality of students in the business program at New Paltz.”