Erica Marks will join the College as vice president for development and alumni relations on November 1. Marks will report to the president and serve on the College’s senior leadership team. She will lead all fundraising activities, including campaigns, annual giving, corporate and foundation giving, and planned gifts. She will also oversee alumni relations, development services, special events, and the SUNY New Paltz Foundation business office, and serve as executive director of the SUNY New Paltz Foundation.
Marks brings to New Paltz 28 years of fundraising experience, primarily in the arts, at a variety of nonprofit organizations, including two private universities. She is currently the interim vice president of development and alumni relations at the Polytechnic Institute of New York University (NYU-Poly) in Brooklyn, N.Y., where she provides strategic leadership to a team of development and alumni relations professionals in the areas of major giving, corporate and foundation relations, alumni relations, donor relations, and stewardship.
Since 2010, she has been instrumental in the successful turn-around of NYU-Poly’s fundraising efforts, growing private giving from $4 million to $7 million in three years. She rebuilt an alumni relations organization after years of low engagement. Alumni participation rose from 6 percent in FY10 to 9 percent in FY12. She also crafted a short-term comprehensive campaign.
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