AMA hosts successful marketing week campaign

October 28, 2013

The New Paltz American Marketing Association hosted their annual Marketing Week from Oct. 6-11, featuring events to promote marketing careers for students.

A Light the Night Workshop invited participants to learn how to become involved with the Leukemia and Lymphoma Society. Guest speaker Elliot Auerbach, Ulster County Comptroller, spoke on politics and campaign public relations. At the fifth annual Wine Tasting Event, attendees learned how the White Cliff Vineyard makes and markets wines. The final event of the week was hosted in Westchester, N.Y., and included a tour of the Trump National Golf Course and information about promoting to affluent markets.

“Marketing week incorporates community service, fundraising, and many other important aspects that allow participating students to advance their professional development,” said Liz Sydney, president of the AMA.

Professor Ted Clark (Business), the faculty advisor, said, “The ability of the AMA collegiate chapter to host so many events in a short time period is a measure of how well the chapter is organized.”

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